• Not Interesting Enough



By Barry Cameron
March 10, 2016

Apparently, the “Most Interesting Man In The World” no longer is. At least that’s what the folks at DOS EQUIS are saying. According to USA TODAY, “After roughly nine years, the brewer of Dos Equis beer has decided the world’s reigning ‘Most Interesting Man’ isn’t so interesting anymore.”

“As a result, the tan, suave, impressively bearded ‘Most Interesting Man In The World’ is about to embark on his final journey over the next few months before fading into the pantheon of advertising icons. But the man who jaunts around the world, on enviable adventures while often surrounded by beautiful women certainly made life more interesting – and successful – for the previously under-the-radar Mexican beer brand.”1

Ironically, “Dos Equis, owned by Amsterdam-based Heineken, nearly tripled its business since the campaign was introduced.”2  You probably don’t know the name of the “Most Interesting Man In The World.” But no doubt, you’ve probably heard some of the famous lines used in the commercials to describe him.

    “If he were to pat you on the back, you would list it on your resume.”

    “He once ran a marathon, because it was on his way.”

    “Mosquitoes refuse to bite him out of respect.”

    “If opportunity knocks, and he’s not home, opportunity waits.”

    “He lives vicariously through himself.”

    “If he were to mail a letter without postage, it would still get there.”

    “If he were to mispronounce your name, you would feel compelled to change it.”

    “Sharks have a week dedicated to him.”

    “His two cents is worth $37 in change.”

    “He has won the lifetime achievement award, twice.”

    “Presidents take his birthday off.”

    “He brought a knife to a gunfight, just to even the odds.”

    “He once taught a German Shepherd how to bark in Russian.”

    “When he drives a new car off the lot, it increases in value.”

    “Once, a rattlesnake bit him. After five days of excruciating pain, the snake finally died.”

    “The police often question him just because they find him interesting.”
But unlike the police, apparently the folks at DOS EQUIS no longer think the current “Most Interesting Man In The World” is interesting enough to help sell beer. Andrew Katz, vice president of marketing for the brand, said, “Culture has changed very dramatically since the commercials debuted. Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft (beer). We just want to make sure that the (Most Interesting Man) story evolves.”3

No one can argue with the fact Dos Equis has had funny commercials. But it’s all based on a faulty concept. Even the “Most Interesting Man In The World,” according to the Dos Equis commercials which began back in 2007, veteran actor, Jonathan Goldsmith, doesn’t live that kind of life. And now, at 77 years of age, he’s lost his value to the company he brought so much value to, over the years.

How different from the relationship you and I have with “The Most Important Person In The World,” JESUS CHRIST. Our value never changes with Him. No matter how old we get, no matter what we do or don’t do, we are still valuable to Him and always will be.

There’s no need for creative commercials or funny tag lines with JESUS and you don’t have to STAY THIRSTY. Jesus said, “whoever drinks the water I give them will never thirst again” (John 4:14).

JESUS said, “I have come that you might have life and that you might have it more abundantly” (John 10:10). The greatest life you’ll ever find can’t be found in a bar or a bottle. It can only be found in JESUS.

Stay sober, my friends.

© 2016. Barry L. Cameron

1 Malcolm, Hadley. "Dos Equis Retiring Its 'Most Interesting Man In The World'" USA Today n.d.: n. pag. Print.


Senior Pastor

Barry L. Cameron has been the Senior Pastor of Crossroads since 1992 when the church was averaging 188 in morning worship. Pastor Cameron and his wife, Janis, have three children and two grandsons. He’s the author of the bestseller: The ABCs of Financial Freedom, Contagious Generosity, and The Financial Freedom Workbook. The Cameron family has been completely debt free since November 2001.