In the August 8 issue, WORLD magazine had the headline NETWORK IN DECLINE. The byline said: ESPN, Losing a steady stream of viewers, begins cutting staffers. Here’s a portion of that article:
“Keith Olbermann is out at ESPN. And while conservatives may cheer the migration of his views away from ‘the worldwide leader in sports,’ revelations that ESPN’s subscriber base is falling and other cuts are looming point to deeper changes in the industry. The network has lost 3.2 million cable and satellite subscribers in about a year – more than 7 million since 2011. Add that to ballooning costs for deals with sports leagues – the deal with the NBA triples to $1.47 billion next year – and it’s little wonder that ESPN commentators Bill Simmons and Colin Cowherd are also looking for work.
Executives have been careful not to reveal the extent of the trouble, but the words ‘market correction,’ per Business Insider, may fit the mounting evidence that Disney’s cash cow is in trouble. One theory is the rise of ESPN’s moral and political advocacy. ESPN took hits from all political persuasions as personalities like Stephen A. Smith earned reprimands debating issues like domestic violence. People like their news without views – let alone that throughout the ESPY’s coronation of Bruce Jenner’s new persona, the network defended its second year of promoting its sexual worldview with an award.”1
In a related story in USA TODAY three days prior, August 5, under a picture of Bruce Jenner dressed like a woman was this caption: The second episode of Caitlyn Jenner’s I Am Cait didn’t fare well with audiences. Below it were two words: CAITLYN DIP with this one sentence summary: “Week 2 of E!’s Caitlyn Jenner docu-series I Am Cait (1.3 MILLION viewers Sunday) fell by more than half from the previous week’s opener.”2
Unrelated or unmistakable?
Embracing Bruce Jenner, or Caitlyn as he wishes to be called now, won’t necessarily mean the end of ESPN. However, there are unmistakable consequences to our life choices. Whether you’re talking about an individual, couple, company, community or corporate entity like ESPN.
The Bible says, “Do not be deceived: God is not mocked, for whatever one sows, that will he also reap” (Galatians 6:7).
© 2015. Barry L. Cameron
1 Andrew Branch, “Network in decline,” World Magazine 8 August 2015: 64.
2 Gary Levin, “Beyond the Numbers,” USA TODAY, 5 August 2015: 4D.
Barry L. Cameron has been the Senior Pastor of Crossroads since 1992 when the church was averaging 188 in morning worship. Pastor Cameron and his wife, Janis, have three children and two grandsons. He’s the author of the bestseller: The ABCs of Financial Freedom, Contagious Generosity, and The Financial Freedom Workbook. The Cameron family has been completely debt free since November 2001.